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| By 27+20 | 9 Dec '08 |
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| By 27+20 | 9 Dec '08 |
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- Project: Betamax Music Video
- Client: Sandwich (EMI Philippines)
- Role: direction/animation/design
- Description: There is a little funny back story about this video. I first heard betamax in Sagujio very early this year. There was no album or single yet at this time. They were trying out their new material during their gigs. Automatically I fell in love with the song. Ever since, that became my favorite song in their new set. Months went by and I could not keep the song out of my head. I guess the song has a nostalgic and sentimental meaning for me, since I left the Philippines back in 85 at an early age of 9. (great now you know my age) Although I may not relate fully with some of the names mentioned in the verses, it still stuck a chord. Maybe it was the fact that I was not able to fully relate to it, "literally" that gave it a deeper meaning for me. As if finally, somehow, someone understood how I felt not experiencing the middle part of my life in the Philippines. So every time I see sandwich I would tell them how much I love the song and that it was my favorite, but never really elaborated to them why. So a couple more months passed and I had an idea for a music video for it. During the album launch of "s marks the spot". I told Raimund about my idea for the song. If ever they plan to make it a single, that I had an idea for it. After telling my concept, he told me that the band already had an idea for the song. At that moment I thought, "oh shit that sucks". But I said, "Well maybe we can somehow combine both concepts"... Of course I was not really sure if it was going to work. Then 2 days later Raimund calls and says if could present to the band my idea. Of course at this time I already thought I was not going to do any video for them so it was a bit of a shock and I was not prepared to present. But I presented anyway with the same stuff I presented 2 days before. After I presented they told me they were also looking at 2 other directors which will be presenting in the next couple of days. And again after they told me that, I just let go of the project, cause I did not want to get my hopes up. I know the other directors and I really thought I did not stand a chance. At the same time I was set to do the cambio video but nothing was confirmed yet everything seemed to be a go. About 2 weeks later, I get a morning wake up call. Took me a while to answer the phone, I just wanted to sleep. So I answered the phone and it was Raimund. He says, "Ano pare game na tayo sa video!". I was excited that I'll get to do a Cambio video. So we chit chat a bit. But in our conversations about the video he kept saying that I should just contact Jamie for the details and stuff. Little background Jamie is sandwich's road manager. So I was wondering why should I coordinate with Jamie? I mean from what I know Leigh was the manager of Cambio. So after 10 minutes on the phone,( I guess I finally woke up) I asked why do I have to talk to Jamie, "diba si Leigh yun manager". Then Raimund answers, "ay pare di to Cambio para sa sandwich video!" SPECIAL THANKS TO THE EL NIÑO MONTESSORI SWIM TEAM!!
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- Project: Cambio Music Video
- Client: Cambio (MCA Records)
- Role: direction/animation/design/dop/edit
- Description: Last month we finished editing the new Cambio video "You wear me out". I've always wanted to do a Cambio video for "ledgeboy". The collaboration for this video came about when Raimund showed me some sample video of Vincent Moon and his take away video. So we were inspired to do a version of the song that was live and acoustic. Our call time was 4:30 am. I wanted to capture the early sunrise. I was glad the band was game even to shoot that early that morning. Great thing about this video is that it has a documentary feel. We took 3 takes and we came out with 3 versions of the song. Each one has a different feel. It was like watching a live gig, bbut the main concept really was to capture the moment. So the music in the video is live, one take. Want to thank the band and crew and mca records sound engineer: Shinji Tanaka of http://soundcreation-ph.com/
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- Project: Smart Buddy Me na ME
- Client: Smart Telecom
- Role: design/art direction
- Description: We we asked to art direct and to design the graphics for the new smart buddy ad with with Piolo Pascual, Angel Locsin, Kim Chiu, Gerald Anderson and Kamikazee. The spot was directed by Sid Maderazo and Mark Querubin Art direction and Design by 27+20 Edit and Animation by Underground Logic. The agency wanted something had written. So all the elements were and drawn then scanned to add color.
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- Project: 27+20 vs Rogue and BMW
- Client: Rogue Magazine and BMW
- Role: art direction/design/illustration/edit/animation
- Description: We got the call about a month before the event. Rogue magazine set up a meeting to speak to us about doing all the visuals for their 1 year anniversary. We were so stoked because rogue gave us full creative control. In the meeting they told us about their special guest but nothing was confirmed. They said that Steve Aoki was going to rock the party. So we decided to add in our "visual assault", (as Rogue puts it) a special intro, when Steve gets on stage. The event was also the launch of the new BMW x6... OH MY GOD... It is one dope car... I really think no pic or video will do it justice you have to see it in person. The event was fun great food and drinks. So details on the project all the visual elements were 6400x600 pixels. Now just for you kats who don't know 4k film resolution is about 4096x3112 pixels. In other words the files were huge 1min is about 3gigs. To help make the event unique we decided to create 1hour of original material. So all the visual loops were custom made for Rogue and BMW. Realizing 1hr is a lot of material to generate by my self I asked Acid House, Team Manila and Media Circus if they wanted to collaborate and do a 2-5min piece. So that sill left me with about 45-50 minutes of material which helped in terms of time creating and rendering time. We were network rendering with 3 computers to be able to speed up renders, Steve's intro took about 7-8 hours with 3 computers rendering. We were delivering material to visual sonic in 3am in the morning from Novaliches to Makati. At the same time juggling other projects in between. hehehe Later that night scratchmedia did some live vj works. Thanks to Acidhouse, TeamManila, Media Circus, Brand On Demand and Video Sonic for their patience, understanding when is came to my anal demands on making sure not to distort the visuals. Pleasure meeting Steve Aoki and Mark the Cobrasnake And of course thanks to Rogue Magazine and BMW.
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- Project: NU107 2008 Rock Awards Nominees
- Client: NU 107
- Role: direction/illustration/design/animation
- Description: Again we would like to thank NU 107 for having us design and animate the nominees this year. NU came to us and gave us their concept of a rock boss. Before NU spoke to us we were doing an batman the animated series marathon. It so happen that because of that we took inspiration from that and took a spin on it for the theme mob boss. Much like last year there were 14 categories and 5-6 nominees per category we illustrated the bands and made a very dark mood for the design. Black, Red, and white were the main colors. We wanted to get that dark night/1940's feel with an updated twist.
- Availability: Not Available
- Member Type: company
- Email: info@2720.tv
- Website: www.2720.tv
- CL Shortcut: creativeleague.com/2720
- Yahoo: weare2720
- City: Quezon City
- Country: Philippines
- Description:
27+20 is a creative studio founded by mix media artists Nico and Katwo Puertollano. They do lots of cool and fun stuff, like print and broadcast design (graphic design, illustration, motion graphics and directing tvc’s and music videos) and creative consultancy and conceptualization (branding and art direction)
